A Standalone Identity for a Brand Coming Into Its Own
Client
Curated Kitchens & Bath
Year
2026
Curated Kitchens & Bath was being spun out as its own company, and it needed a visual identity strong enough to stand on its own two feet — distinct from its parent brand and ready to build recognition from day one.
I started with the logo, treating it as the anchor for everything that would follow. Once we locked in the right direction and tone, I expanded that foundation into a complete brand identity: a cohesive system of marks, colours, and typography that gives Curated Kitchens & Bath a confident, premium presence as an independent business.
Scope of Work
Logo Design
Brand Identity
